Volume 2 Issue 2 Research ArticleBrand Related User Generated Content in Consumer Socialization Process: A Conceptual Model and Research PropositionsNaghmeh Sabermajidi, Kok Wei Khong, Sathyaprakash Balaji Makam Research ArticleBeliefs about the Use of Instagram: An Exploratory StudyHiram Ting, Winnie Wong Poh Ming, Ernest Cyril de Run, Sally Lau Yin Choo Research ArticleExploring the Elements That Create Appeal to Touristic Websites and Social MediaAhmed Moussa Elsamadicy, Eiman Medhat Negm Research ArticleThe Influence of Organizational Culture on Creativity and Innovation: A ReviewKiumarsi, Salmi Mohd Isa, Rostam Ranjbar Navi