Volume 2 Issue 4 Research ArticleUser Satisfaction of Public Transport: An Exploratory Study in Penang, MalaysiaHalizan Bin Haji Hamzah, Azli @ Meor Azli Ayub, Mohd Faiz Hilm Research ArticleMeasuring the Impact of Celebrity Endorser Attributes on Private University Students’ Behavioral IntentionRabab Chouhoud, M. Farid El Sahn
