The article explores the effect that promotional activities, pricing strategies, and the availability of products have on the retention of female consumers as a rather understudied area of customer loyalty literature. The study identifies the significance of comprehending the variables that influence long-term buyer involvement in female buyers since they constitute a large proportion of the global purchasing power. A literature review was carried out, and those studies that were published were systematically reviewed with the help of the industry-based analysis in the form of reports and case studies in order to determine the impact of these strategies on consumer behavior. The results show that a clear pricing strategy, a stable supply of the product, and individual promotion programs are major targets of customer satisfaction and retention. The work is unique in that it brings out the lack of women-center retention strategies in the current scholarly literature. It defines the importance of retailers to provide smooth and personalized shopping experiences because the inability to do it can lead to losses of money and reputation. Practically, the study can be considered to support the claim that companies must embrace the use of analytical information and adaptable advertising methods to enhance the loyalty of female customers.
Keywords: Female Consumers, Customer Retention, Product Availability, Psychological Pricing, Promotions, Loyalty Strategies