AUTHOR: S. Kiumarsi, Salmi Mohd Isa, Rostam Ranjbar Navi
PUBLISHED IN: Volume 1 Issue 6
KEYWORDS: Organizational Culture, Creativity, Innovation, inventions
ABSTRACT
Innovation is emerging as the single most important factor to influence business success in today’s extremely competitive and dynamic environment. Accordingly, scholars as well as practitioners are contributing to a rapidly growing body of knowledge for the effective management of innovation. However, although the literature on innovation is growing rapidly, surprisingly, very little attention is being paid to the organizational and managerial issues pertaining to creativity, which is another important success factor. Moreover, previous studies highlight the importance of innovation and creativity and mention that nowadays organizations are mostly knowledge based organizations and their success and survival depend on creativity, innovation, discovery and inventions. A number of researchers have emphasized the importance of organizational culture in this context. Organizational culture appears to have an influence on the degree to which creativity and innovation are stimulated in an organization.
DOI: https://doi.org/10.65194/IJBI-2014-1015
