IJBI

The International Journal of Business and Innovation (IJBI) is dedicated to publishing high-quality research that addresses contemporary challenges in business, management, and innovation. Our journal embraces a multidisciplinary approach, welcoming contributions from diverse fields including, but not limited to:

· Entrepreneurship and Innovation
· Digital Transformation and Information Systems
· Financial Innovation
· Innovation in Marketing
· New Product Development
· Sustainable Business Practices
· Strategic Management
· Financial Management and Decision-Making
· Engineering Management
· Logistics and Supply Chain Management
· Organizational Behaviour and Leadership

We encourage research that bridges theoretical foundations with practical applications, offering actionable insights for academics, industry professionals, and policymakers.