IJBI

AUTHOR: Md Nor Aidi-Zulkarnain1, Say Keat Ooi PUBLISHED IN: Volume 1 Issue 6 KEYWORDS: Halal market, globalization, SMEs, export, opportunity, Malaysia

ABSTRACT Halal is essential to the Muslims as it provides them sense of security through which whatever they use or consume is Syariah compliant. Throughout the years, interest in Halal products has increased tremendously among Muslim and even non-Muslims due to the growing awareness of Halal products are not exclusive to religion; and consumers around the world are increasingly demand for lawful or permissible, wholesomeness, high quality, safe and hygienic products. Hence, Halal concept and its qualities have gained global recognition and acceptance. Global Halal market is huge as it covers both Muslims and non-Muslims. Noticing this Halal market is a lucrative and potential opportunity for businesses to tap into, this paper provides an overview of Malaysia's effort towards International Halal Hub and its SMEs Halal export performance. Few questions have been raised from the descriptive analysis, which need to be investigated in future research.

DOI: https://doi.org/10.65194/IJBI-2014-1014

AUTHOR: Haslyn Nasuha Abdullah, Mohd Faiz Hilmi PUBLISHED IN: Volume 1 Issue 6 KEYWORDS: Telecommunication, SERVQUAL, Customer loyalty ABSTRACT

Retaining customers and creating loyal customers is vital for business continuity as a means of sustenance in the competitive telecommunication market. Employees that execute distinctive service encounters are responsible for creating valuable customer experience in the service industry, a sign of differentiation over its rivals. This study uses the SERVQUAL model to measure the level of performance delivered by Telekom Malaysia (TM) employees in influencing customer loyalty towards TM products and services. Evidence from the findings revealed that reliability and empathy are significantly positive in influencing customer loyalty.

DOI: https://doi.org/10.65194/IJBI-2014-1013

Dr. Salehuddin Ahmed, Professor, BRAC Business School. BRAC University, Dhaka, Bangladesh Notes From The Editor-In-Chief The Global Financial Crisis: Daunting Tasks Ahead The global financial and economic crisis started in 2007 as an aftermath of the housing sector bubble coupled with aggressive lending practices in the US sub-prime mortgage market and lax regulation of the financial sector. To start with, these developments affected the companies holding mortgage-backed securities and credit derivatives. The early signs of the crisis were evident in 2007; but the financial crisis developed into a full blown global recession in late 2008 battered by continuous deepening and widening of the crisis. The recession created shockwaves though the global financial system and the global economy, and the advanced economies were affected most. The governments in these countries are bracing their financial sector and the real economy by stepping up various policy measures including injecting huge sums of money for bailing out the ailing financial institutions and other industries. What is worst is that the recession appears to hang on throughout 2014.

DOI: https://doi.org/10.65194/IJBI-2014-1012