Editor’s Note
Mahfuzur Rahman
Editor-in-Chief,
International Journal of Business and Innovation
In the crowded landscape of contemporary business research, it is easy to lose sight of a fundamental truth: organizations succeed not merely through clever products or disruptive technologies, but through the quality of the relationships they build. Whether those relationships are with customers on the demand side or with employees on the supply side, the underlying logic often centers on trust, fairness, and the subtle structures that foster loyalty or silence. The two articles in this issue of the International Journal of Business and Innovation, Volume 5, Issue 3 (2025), provide compelling insights into these dynamics, each from a different perspective. Together, they remind us that innovation, in its most meaningful sense, involves not only what organizations produce but also how they manage human connections…[To read full article, click Download PDF]
DOI: https://doi.org/10.65194/IJBI-2025-1009
