The World Academy for the Future of Women: A global model to women’s leadership
Abstract The United Nations Education, Scientific and Cultural Organization estimate that over 40 million girls worldwide are not being given the same educational opportunities as boys. The World Academy for the Future of Women (WAFW) leadership preparation program for young women is a non-profit organization dedicated to improving girls’ and young women’s access to education and increasing the inclusion of women in our global society. The WAFW’s mission is to empower women to discover their passion and purpose through a global leadership development program. This manuscript discusses the fully volunteer model of the WAFW, the next steps to be conducted in the expansion of the WAFW, as well as the in-depth findings from the participant and facilitator survey. Overall, survey responses indicated high rates of participant and facilitator knowledge of the vision, mission and goals of the WAFW, and value in continuing the WAFW.
User Satisfaction of Public Transport: An Exploratory Study in Penang, Malaysia
Abstract Efficient public transport reflects a modern society and becoming a core development agenda of nations all over the world. In this regards, this paper aimed to find the influence of perceived value, quality, and reputation of public bus transport on customer satisfaction. Understanding customer satisfaction will lead to improved services. Data were collected from customer of public bus services in Penang, Malaysia using structured questionnaire. The results revealed that, value positively influences the satisfaction of customer using public bus services in Penang. On the other hand, quality and reputation of public bus transport don’t have any relationship with customer satisfaction. Therefore, it is important for the service provider to enhance its value offering.
Online Marketing in Bangladesh: Identifying Factors behind the Popularity of a Website
Abstract This paper aims to identify the key factors behind the popularity of a website, which is the most important tool in Online Marketing. Eight factors (7-Cs plus another “C”) described by Phillip Kotler for effective website design have been taken into cognizance. Those factors are context, content, community, customization, communication, connection, commerce and constant change. Some additional factors have also been considered, for example online ad, offline ad, search engine optimization (SEO), popularity in social media etc. In this study regression analysis has been done to identify the correlation between popularity and those factors. To get more insight discriminant analysis has also been done. It was found that content and popularity in social media are two most important factors behind the popularity of a website. Customization was found as another important predictor. This study concludes that in order to have profitable websites, marketers should design a highly customizable website and put highly creative and versatile contents like news, links and various types of information apart from their regular products and services to attract and retain visitors. Further, marketers should a have Facebook page and try to make it popular to drive visitors to the original website. This study gives useful guidelines for marketers in creating an effective web-based Online Marketing campaign.
Service Quality as Determinant of Customer Loyalty
Abstract Retaining customers and creating loyal customers is vital for business continuity as a means of sustenance in the competitive telecommunication market. Employees that execute distinctive service encounters are responsible for creating valuable customer experience in the service industry, a sign of differentiation over its rivals. This study uses the SERVQUAL model to measure the level of performance delivered by Telekom Malaysia (TM) employees in influencing customer loyalty towards TM products and services. Evidence from the findings revealed that reliability and empathy are significantly positive in influencing customer loyalty.
The Influence of Marital Status and Age on the Perception of Fast Food Consumer in an Emerging Market
Abstract Fast food restaurants, due to its fast and quality services, attract consumers. But do all consumers have similar perception on services and quality related variables? This study examines the influence of marital status and age on product, price, service quality, environment and satisfaction on consumers patronizing fast food restaurants. The result shows that there is a significant difference in the perception of service quality of fast food restaurant between single and married consumers. In addition to that, customers from different age group have a significant difference in perception of satisfaction and price of the food bought from the fast food restaurant.
Role Stressors as Predictors and Job Attitude and Turnover Intention as Outcomes of Work Family Conflict
Abstract The purpose of this study is to contribute to the area of strategic management accounting (SMA), particularly Customer Accounting (CA) Information by explaining the firms' size effect on the extent of usage of CA information in Jordanian service companies. The population for this study was all services companies that listed in Amman stock Exchange in 2010. Using one-way ANOVA, the results of the study indicated that only the use of one CA information dimension (lifetime customer profitability analysis) showed significant differences across the firms' size. However, the extent of usage of the remaining CA information dimensions shows no significant differences across the firms' size.
Reward System and Knowledge Sharing Behavior among Iranian Academics: Preliminary Survey Findings
Abstract The purpose of this study is to contribute to the area of strategic management accounting (SMA), particularly Customer Accounting (CA) Information by explaining the firms' size effect on the extent of usage of CA information in Jordanian service companies. The population for this study was all services companies that listed in Amman stock Exchange in 2010. Using one-way ANOVA, the results of the study indicated that only the use of one CA information dimension (lifetime customer profitability analysis) showed significant differences across the firms' size. However, the extent of usage of the remaining CA information dimensions shows no significant differences across the firms' size.
The Effect of Firm Size on the Customer Accounting Information Usage; Evidences from Jordan
Abstract The purpose of this study is to contribute to the area of strategic management accounting (SMA), particularly Customer Accounting (CA) Information by explaining the firms' size effect on the extent of usage of CA information in Jordanian service companies. The population for this study was all services companies that listed in Amman stock Exchange in 2010. Using one-way ANOVA, the results of the study indicated that only the use of one CA information dimension (lifetime customer profitability analysis) showed significant differences across the firms' size. However, the extent of usage of the remaining CA information dimensions shows no significant differences across the firms' size.