From Affordability to Sustainability: Reframing Thrift-Shop Communication through Consumer Brand Identification
Abstract This paper seeks to measure the impact of celebrity endorser attributes on Egyptian private university students’ attitude towards advertisements and whether this attitude will lead to their behavioral intention. Quantitative research techniques were used to test consumer responses to celebrity endorsement of donating money and purchasing of products. Celebrity credibility has the most significant relationship with attitude towards the advertisement, in both the for-profit or not-for-profit sector. Celebrity attractiveness has the least contribution to attitude towards the ad, and is insignificant in the not-for-profit context. Finally, attitude towards the advertisement has a weak relationship with purchase and donation intention. This paper builds on previous work in the field, but proposes a comprehensive model for measuring the effect of celebrity attributes in both for-profit and not-for profit sectors in parallel among private university students in Egypt. The sampling decisions and the use of only an actor as a celebrity are the main limitations of the study. Different sampling methods, a different sample group, and using different types of celebrities are recommended for future studies. This paper gives a comprehensive view of celebrity attribute effects, combining attributes mentioned in previous literature and using the most popular attributes to develop the conceptual framework. This framework is applied to two contexts – not-for-profit and for-profit sectors – indicating a comparison of celebrity advertising in the two sectors. This paper also addresses a less explored region – Egypt, making it useful for future reference when addressing the topic in Egypt and the Middle East.
Standing in the Queue, Seeing the Gaps: Rethinking Job Design and Staffing in Campus Foodservice
Abstract This paper aims to present a conceptual model for a cultural empathy on expatriates‟ job satisfaction mediated by cross-cultural adjustment. The author develops a conceptual model and propositions, grounded in previous study on international human resource, international business management, cross-cultural management and intercultural management. Cultural empathy is one of the multicultural personality dimensions. There are five dimensions of multicultural personality (MPQ), i.e., cultural empathy, open mindedness, social initiative, emotional stability, and flexibility. Moreover, according to previous management scholars, job satisfaction has relatively scant attention in the literature on intercultural management (IM). The proposed model is expected to offer a guideline to the international human resource for selecting the expatriates working outside from their home countries in order for the expatriate‟s effectiveness during overseas assignment.
Assessing the Ethical Competencies and Ethical Decision Making of the State Civil Apparatus: Insight from the Board of Regional Development Planning, Research and Development of Bandung City
Abstract This paper aims to present a conceptual model for a cultural empathy on expatriates‟ job satisfaction mediated by cross-cultural adjustment. The author develops a conceptual model and propositions, grounded in previous study on international human resource, international business management, cross-cultural management and intercultural management. Cultural empathy is one of the multicultural personality dimensions. There are five dimensions of multicultural personality (MPQ), i.e., cultural empathy, open mindedness, social initiative, emotional stability, and flexibility. Moreover, according to previous management scholars, job satisfaction has relatively scant attention in the literature on intercultural management (IM). The proposed model is expected to offer a guideline to the international human resource for selecting the expatriates working outside from their home countries in order for the expatriate‟s effectiveness during overseas assignment.
Evaluating Drone Impact on Construction Monitoring and Operational Efficiency at Pt. Total Kinerja Mandiri
Abstract This paper aims to present a conceptual model for a cultural empathy on expatriates‟ job satisfaction mediated by cross-cultural adjustment. The author develops a conceptual model and propositions, grounded in previous study on international human resource, international business management, cross-cultural management and intercultural management. Cultural empathy is one of the multicultural personality dimensions. There are five dimensions of multicultural personality (MPQ), i.e., cultural empathy, open mindedness, social initiative, emotional stability, and flexibility. Moreover, according to previous management scholars, job satisfaction has relatively scant attention in the literature on intercultural management (IM). The proposed model is expected to offer a guideline to the international human resource for selecting the expatriates working outside from their home countries in order for the expatriate‟s effectiveness during overseas assignment.
Job Type and Job Experience as Predictors of Organizational Commitment among Bank Managers in Dhaka City
Abstract This paper aims to present a conceptual model for a cultural empathy on expatriates‟ job satisfaction mediated by cross-cultural adjustment. The author develops a conceptual model and propositions, grounded in previous study on international human resource, international business management, cross-cultural management and intercultural management. Cultural empathy is one of the multicultural personality dimensions. There are five dimensions of multicultural personality (MPQ), i.e., cultural empathy, open mindedness, social initiative, emotional stability, and flexibility. Moreover, according to previous management scholars, job satisfaction has relatively scant attention in the literature on intercultural management (IM). The proposed model is expected to offer a guideline to the international human resource for selecting the expatriates working outside from their home countries in order for the expatriate‟s effectiveness during overseas assignment.
Job Type and Job Experience as Predictors of Organizational Commitment among Bank Managers in Dhaka City
<p>This study examined the impact of job type and experience on job commitment among bank managers in Dhaka City. The Organizational Commitment Scale (Mowday, Steers, & Porter, 1979) was used to measure commitment among 152 bank managers in a cross-sectional study. One-way ANOVA results showed that job type (F = 114.340, p <.01) and job experience (F = 6.040, p <.01) significantly influenced commitment. Additionally, regression analysis showed that the job type and experience of bank managers were minor but significant predictors, accounting for 13.6% (R2 =.136, p =.001) and 37.6% (R2 =.376, p =.001) of the variance in job commitment scores, respectively. The main emphasis of this study was the organizational commitment of bank managers. This concept has been thoroughly studied in numerous academic contexts, but no research has been done in Bangladeshi banking organizations. This study fills that gap by identifying important experiential and structural indicators of commitment in a local context.</p>
<p><strong>Keywords:</strong> <em>Bank Manager, Job commitment, Job type, and Job experience</em></p>
Performance, Integration, and Resilience: An Empirical Analysis of Malaysian REITs
<p>This study empirically investigates the performance dynamics and strategic investment implications of Malaysian Real Estate Investment Trusts (M-REITs) within an evolving financial landscape. Utilizing data from 2005 to 2018, the research employs regression and correlation analysis to evaluate M-REIT performance through dividend yield and total returns. The study is innovatively structured across two dimensions: it segments the data into sub-periods to assess the impact of the Global Financial Crisis (GFC). It conducts a comparative panel analysis between Conventional and Islamic REITs. The analysis reveals that M-REITs provide superior dividend yields compared to government bonds and private debt securities, affirming their appeal for long-term investors. Furthermore, while domestic equity markets show a strong correlation with M-REIT returns, a significant positive relationship exists with regional REIT markets, particularly Singapore (S-REITs), indicating a level of regional integration. The paper offers original value by providing a novel dual-perspective on the market, yielding actionable strategic insights for investors seeking diversification and stable income, and highlighting the strategic importance of regional linkages and the unique Islamic finance component within the REIT structure.</p>
Enhancing sustainable development of SMEs in Uganda: An entrepreneurial personality traits approach
<p>This study investigated a brief understanding of entrepreneurial personality traits and sustainable development of Small and Medium Enterprises (SMEs) in Uganda by highlighting key personality traits that greatly influence the sustainability of SMEs. This study’s major aim was analyzing the rationale of entrepreneurial personality traits on the sustainable performance of SMEs in Uganda. The study adopted a quantitative approach assisted with a semi-structured questionnaire that administered to 380 entrepreneurs selected from the districts of Kampala, Wakiso, and Mukono in Uganda. In service, Manufacturing and Agricultural sectors the data was evaluated using Cronbach alpha co-efficient and the findings demonstrated a positive and significant correlation between personality traits and sustainability of SMEs. This study makes a vital contribution to the body of knowledge by offering a simplified framework for SME sustainability in Uganda, this will be of use to key SME stakeholders for example Private Sector Foundation Uganda (PSFU), Uganda Investment Authority (UIA) Uganda Small Scale Association (USSA) and many other private and Government bodies. Similarly, the study will assist policymakers and practitioners in designing appropriate and customized policies to increase SME sustainability, as well as improving their development in Uganda.</p>
EXPLORING THE COMBINED EFFECT OF PRODUCT AVAILABILITY, PRICING, AND PROMOTION ON FEMALE CONSUMER RETENTION
<p style="font-weight: 400">The article explores the effect that promotional activities, pricing strategies, and the availability of products have on the retention of female consumers as a rather understudied area of customer loyalty literature. The study identifies the significance of comprehending the variables that influence long-term buyer involvement in female buyers since they constitute a large proportion of the global purchasing power. A literature review was carried out, and those studies that were published were systematically reviewed with the help of the industry-based analysis in the form of reports and case studies in order to determine the impact of these strategies on consumer behavior. The results show that a clear pricing strategy, a stable supply of the product, and individual promotion programs are major targets of customer satisfaction and retention. The work is unique in that it brings out the lack of women-center retention strategies in the current scholarly literature. It defines the importance of retailers to provide smooth and personalized shopping experiences because the inability to do it can lead to losses of money and reputation. Practically, the study can be considered to support the claim that companies must embrace the use of analytical information and adaptable advertising methods to enhance the loyalty of female customers.</p>
<p style="font-weight: 400"><strong>Keywords:</strong> Female Consumers, Customer Retention, Product Availability, Psychological Pricing, Promotions, Loyalty Strategies</p>
- 1
- 2