IJBI

Showing results 10 to 20 of 59 articles
IJBI

Macroeconomic Variables, Financial Ratios and Property Stock Prices in Malaysia

Abstract This paper aims to identify the key factors behind the popularity of a website, which is the most important tool in Online Marketing. Eight factors (7-Cs plus another “C”) described by Phillip Kotler for effective website design have been taken into cognizance. Those factors are context, content, community, customization, communication, connection, commerce and constant change. Some additional factors have also been considered, for example online ad, offline ad, search engine optimization (SEO), popularity in social media etc. In this study regression analysis has been done to identify the correlation between popularity and those factors. To get more insight discriminant analysis has also been done. It was found that content and popularity in social media are two most important factors behind the popularity of a website. Customization was found as another important predictor. This study concludes that in order to have profitable websites, marketers should design a highly customizable website and put highly creative and versatile contents like news, links and various types of information apart from their regular products and services to attract and retain visitors. Further, marketers should a have Facebook page and try to make it popular to drive visitors to the original website. This study gives useful guidelines for marketers in creating an effective web-based Online Marketing campaign.

IJBI

Investigating Consumers’ Perceived Social Representations of Arab Women in Media-Messages found in Glocal Maga

Abstract The purpose of this study is to contribute to the area of strategic management accounting (SMA), particularly Customer Accounting (CA) Information by explaining the firms' size effect on the extent of usage of CA information in Jordanian service companies. The population for this study was all services companies that listed in Amman stock Exchange in 2010. Using one-way ANOVA, the results of the study indicated that only the use of one CA information dimension (lifetime customer profitability analysis) showed significant differences across the firms' size. However, the extent of usage of the remaining CA information dimensions shows no significant differences across the firms' size.

IJBI

Factors Influencing Consumers’ Purchase Intention of Cosmetic Products in Malaysia

Abstract The purpose of our paper is to analyze rigorously one of the significant factors of the international competitiveness of the firms that relating to the corporate economic intelligence. The originality of this research lies in the assimilation of the shares relating to the identification and the exploitation of the opportunities, and thus, the entrepreneurial orientation, as an integral part of the corporate economic intelligence able to stimulate the international competitiveness of the Tunisians firms. The results of our analysis applied to a sample of 120 Tunisian firms show the positive and significant effects of the various devices of the corporate economic intelligence relating to the collection, the diffusion of information and the entrepreneurial orientation on the international competitiveness. In addition, our results show that the effects of the devices relating to the analysis and the processing as well as the protection of the information on the international competitiveness are done indirectly via their effects on the entrepreneurial orientation.

IJBI

Testing a Confirmatory model of Facebook Usage in SmartPLS using Consistent PLS

Abstract Unprecedented development in the theory of economic organizations in past decades has brought about to significant evolution in understanding of the essence and efficiency of agribusiness organizations. Nevertheless, the traditional approach for assessing efficiency of economic organization is (through “technical or financial efficiency” of production factors, “productivity of employed resources”) is widely used. Consequently, it cannot be explained: why there are so many organizations performing with great variation in efficiency for a long period of time. This paper incorporates achievements of interdisciplinary New Institutional Economics and suggests a framework for assessing the efficiency of organizations for agribusiness and innovation. According to this new approach we have to study firm and farm as a governing rather than as production structure; assess comparative efficiency of alternative market, contract, internal, and hybrid modes of governance; take into account transaction costs and institutional, behavioral, dimensional, technological and natural factors; enrich (reformulate) criteria of economic efficiency of business organization; and better determine effective horizontal and vertical boundaries of business organizations. Specificity in the area of agri-business research and innovations is also clarified. Effective boundaries of different governing modes are assessed, and needs and forms for public intervention in agrarian research and innovation are clarified.

Eikramuzzaman Eikramuzzaman

Job Type and Job Experience as Predictors of Organizational Commitment among Bank Managers in Dhaka City

<p>This study examined the impact of job type and experience on job commitment among bank managers in Dhaka City. The Organizational Commitment Scale (Mowday, Steers, & Porter, 1979) was used to measure commitment among 152 bank managers in a cross-sectional study. One-way ANOVA results showed that job type (F = 114.340, p <.01) and job experience (F = 6.040, p <.01) significantly influenced commitment. Additionally, regression analysis showed that the job type and experience of bank managers were minor but significant predictors, accounting for 13.6% (R2 =.136, p =.001) and 37.6% (R2 =.376, p =.001) of the variance in job commitment scores, respectively. The main emphasis of this study was the organizational commitment of bank managers. This concept has been thoroughly studied in numerous academic contexts, but no research has been done in Bangladeshi banking organizations. This study fills that gap by identifying important experiential and structural indicators of commitment in a local context.</p>
<p><strong>Keywords:</strong> <em>Bank Manager, Job commitment, Job type, and Job experience</em></p>

Mahfuzur Rahman

Performance, Integration, and Resilience: An Empirical Analysis of Malaysian REITs

<p>This study empirically investigates the performance dynamics and strategic investment implications of Malaysian Real Estate Investment Trusts (M-REITs) within an evolving financial landscape. Utilizing data from 2005 to 2018, the research employs regression and correlation analysis to evaluate M-REIT performance through dividend yield and total returns. The study is innovatively structured across two dimensions: it segments the data into sub-periods to assess the impact of the Global Financial Crisis (GFC). It conducts a comparative panel analysis between Conventional and Islamic REITs. The analysis reveals that M-REITs provide superior dividend yields compared to government bonds and private debt securities, affirming their appeal for long-term investors. Furthermore, while domestic equity markets show a strong correlation with M-REIT returns, a significant positive relationship exists with regional REIT markets, particularly Singapore (S-REITs), indicating a level of regional integration. The paper offers original value by providing a novel dual-perspective on the market, yielding actionable strategic insights for investors seeking diversification and stable income, and highlighting the strategic importance of regional linkages and the unique Islamic finance component within the REIT structure.</p>

Ismael Katumba

Enhancing sustainable development of SMEs in Uganda: An entrepreneurial personality traits approach

<p>This study investigated a brief understanding of entrepreneurial personality traits and sustainable development of Small and Medium Enterprises (SMEs) in Uganda by highlighting key personality traits that greatly influence the sustainability of SMEs. This study’s major aim was analyzing the rationale of entrepreneurial personality traits on the sustainable performance of SMEs in Uganda. The study adopted a quantitative approach assisted with a semi-structured questionnaire that administered to 380 entrepreneurs selected from the districts of Kampala, Wakiso, and Mukono in Uganda. In service, Manufacturing and Agricultural sectors the data was evaluated using Cronbach alpha co-efficient and the findings demonstrated a positive and significant correlation between personality traits and sustainability of SMEs. This study makes a vital contribution to the body of knowledge by offering a simplified framework for SME sustainability in Uganda, this will be of use to key SME stakeholders for example Private Sector Foundation Uganda (PSFU), Uganda Investment Authority (UIA) Uganda Small Scale Association (USSA) and many other private and Government bodies.  Similarly, the study will assist policymakers and practitioners in designing appropriate and customized policies to increase SME sustainability, as well as improving their development in Uganda.</p>

Dr. Ashikul Hoque

EXPLORING THE COMBINED EFFECT OF PRODUCT AVAILABILITY, PRICING, AND PROMOTION ON FEMALE CONSUMER RETENTION

<p style="font-weight: 400">The article explores the effect that promotional activities, pricing strategies, and the availability of products have on the retention of female consumers as a rather understudied area of customer loyalty literature. The study identifies the significance of comprehending the variables that influence long-term buyer involvement in female buyers since they constitute a large proportion of the global purchasing power. A literature review was carried out, and those studies that were published were systematically reviewed with the help of the industry-based analysis in the form of reports and case studies in order to determine the impact of these strategies on consumer behavior. The results show that a clear pricing strategy, a stable supply of the product, and individual promotion programs are major targets of customer satisfaction and retention. The work is unique in that it brings out the lack of women-center retention strategies in the current scholarly literature. It defines the importance of retailers to provide smooth and personalized shopping experiences because the inability to do it can lead to losses of money and reputation. Practically, the study can be considered to support the claim that companies must embrace the use of analytical information and adaptable advertising methods to enhance the loyalty of female customers.</p>
<p style="font-weight: 400"><strong>Keywords:</strong> Female Consumers, Customer Retention, Product Availability, Psychological Pricing, Promotions, Loyalty Strategies</p>

Rahima Begum

Mediating Role of Job Dissatisfaction on the Relationship between Nepotism and Organizational Silence — an Empirical Study in the Banking Sector of Bangladesh

<p>Although nepotism is a global issue, its connection to employee attitudes and behaviors is not well understood. Based on social exchange and organizational justice theories, this study examines whether job dissatisfaction mediates the relationship between nepotism and organizational silence. A quantitative approach provided empirical evidence and results from a larger context. A structured questionnaire was used, involving 300 participants from Bangladesh's banking sector. As expected, the study found a positive relationship between nepotism, job dissatisfaction, and organizational silence. Additionally, job dissatisfaction partly explains the relation between nepotism and organizational silence. The research emphasizes the positive impact of nepotism on organizational silence and offers suggestions to reduce its occurrence in organizations. This is the first study to explore how job dissatisfaction influences the relationship between nepotism and organizational silence in Bangladeshi banks. It also addresses ongoing calls for more research on job dissatisfaction and its causes.</p>
<p> </p>

Eikramuzzaman Eikramuzzaman

Job Type and Job Experience as Predictors of Organizational Commitment among Bank Managers in Dhaka City

<p>This study investigated the nature of job commitment among bank managers in Dhaka City, focusing on how job type and job experience influence commitment levels. A cross-sectional survey design was used, with a purposive sample of 152 bank managers. Job commitment was measured using the Organizational Commitment Scale (Mowday, Steers, & Porter, 1979). Results from one-way ANOVA revealed significant differences in commitment based on job type (F = 114.340, p < .01) and job experience (F = 6.040, p < .01). Regression analysis further indicated that bank managers’ job type and job experience were modest but significant predictors, explaining 37.6% (R² = .376, p = .001), and 13.6% (R² = .136, p = .001) of the variance in job commitment scores, respectively. This study's primary focus was on bank managers' organizational commitment. Despite the fact that this idea has been extensively researched in many academic settings, no study has been conducted in Bangladeshi banking institutions as of yet. This study helps address that gap by identifying key structural and experiential predictors of commitment in a localized setting.</p>
<p><strong>Keywords:</strong> <em>Bank Manager, Job commitment, Job type, and Job experience</em></p>